The social poll is a drastically different concept than that of the traditional opinion poll.

While both the social poll and the opinion poll try to generate or predict, a result from a controlled, specific target group, the social poll is so much more than a result shown in percentages, or a predicted outcome of an election.

The social poll is about the social interaction that can flourish around polls, around questions and answers, the building blocks of dialogue. It’s about the interaction that people instinctively create when they’re faced with questions and are voicing their opinions.

The social poll isn’t just about the bottom line. It’s also about individuals and their opinions. It’s the capability to show both the macro and the micro of a question, the individual opinion within the mass.

At Polls Boutique, we try and embrace this social interaction: on polls, on results, on a specific person’s opinion. We put it at the top of our priorities. And while we do give our users the chance to generate interesting opinion polls and results, we also get excited about each individual choice and comment, as they complicate the picture and generate something better than just a result.

It’s no secret that we’re trying to evangelize bloggers into using polls on their blog posts. And when we speak with bloggers about this, most of them understand the strength of a poll as a form of communication with your audience. But for the sake of those who don’t, here’s why posting poll on your blog makes sense:

1. Like blog comments, polls are a great way to add a level of interaction to your blog posts. Posting a poll on your blog is like asking your readers a question, conversing with them, getting their opinions. This is what makes good blogs great: they listen to their audience, they learn what their audience wants, and they follow up on it.

2. Polls are great for blogs because they produce additional content. As a blogger with a poll, you not only produce content in terms of your writing, but you also have your poll results to enhance your understanding of the covered subject. When a critical mass of people vote on your poll, you can update your post with the results, adding high quality content to your writing.

3. Polls are perfect as feedback tools. Redesigned your blog? Made a new video and have two versions to pick from? Have two versions of some song and want your readers to tell you which one is better? Use a poll!

4. Polls can help you market your blog. Every poll posted on Polls Boutique, is enjoyed not only on your blog as a poll widget but also on pollsb.com, by a community of many thousands of voters and pollsters who can dig your stuff and follow your poll to your blog. Make sure your add links to your polls and invite your voters to go read the post you wrote.