The social poll is a drastically different concept than that of the traditional opinion poll.

While both the social poll and the opinion poll try to generate or predict, a result from a controlled, specific target group, the social poll is so much more than a result shown in percentages, or a predicted outcome of an election.

The social poll is about the social interaction that can flourish around polls, around questions and answers, the building blocks of dialogue. It’s about the interaction that people instinctively create when they’re faced with questions and are voicing their opinions.

The social poll isn’t just about the bottom line. It’s also about individuals and their opinions. It’s the capability to show both the macro and the micro of a question, the individual opinion within the mass.

At Polls Boutique, we try and embrace this social interaction: on polls, on results, on a specific person’s opinion. We put it at the top of our priorities. And while we do give our users the chance to generate interesting opinion polls and results, we also get excited about each individual choice and comment, as they complicate the picture and generate something better than just a result.