A Yelp reviewer got a life threatening phone call from a restaurant owner. A poll helps the scared customer decide what to do next.

From Reem Abeidoh’s blog:

“her review discussed everything she witnessed and heard in the restaurant. During her visit, Onstott disclosed to her that he funded his establishment using money obtained from illegal activities. An even worse observance was when a police officer came to the restaurant to serve Onslott with a warrant. The Yelp User also mentioned the sub par service and food in her review. After a quick search, it was evident that this isn’t the first time Onslott and Beso have received negative reviews. Once Onstott discovered the review, he contacted the Yelper. He threatened to harm her and file a lawsuit if she did not immediately remove her review… Within a few hours of the poll being posted on pollsb.com, there were 219 views and 53 votes.”

The social poll is a drastically different concept than that of the traditional opinion poll.

While both the social poll and the opinion poll try to generate or predict, a result from a controlled, specific target group, the social poll is so much more than a result shown in percentages, or a predicted outcome of an election.

The social poll is about the social interaction that can flourish around polls, around questions and answers, the building blocks of dialogue. It’s about the interaction that people instinctively create when they’re faced with questions and are voicing their opinions.

The social poll isn’t just about the bottom line. It’s also about individuals and their opinions. It’s the capability to show both the macro and the micro of a question, the individual opinion within the mass.

At Polls Boutique, we try and embrace this social interaction: on polls, on results, on a specific person’s opinion. We put it at the top of our priorities. And while we do give our users the chance to generate interesting opinion polls and results, we also get excited about each individual choice and comment, as they complicate the picture and generate something better than just a result.